CNN Money, CNN Brasil’s business-news program, will air a one-hour special on Thursday examining the financial difficulties and judicial-recovery cases involving major Brazilian companies.
Titled “The Crisis of Major Brands,” the live program will be broadcast at 7 p.m. Brasília time, immediately after the network’s “Market Close” program. CNN Brasil plans to rebroadcast the special on Saturday at 9 p.m. and Sunday at 1 p.m.
The program will be hosted by Victor Irajá and Lucinda Pinto. Two invited specialists will take part during the broadcast: Luiz Fabiano Saragiotto, from Journey Capital, and João Nogueira Batista, a former adviser to several companies who now works as a consultant.
Companies Under Pressure
According to CNN Brasil’s announcement, the special will examine the trajectories of Habib’s, Casas Bahia and Marabraz, companies that have recently appeared in coverage of judicial-recovery proceedings and financial distress.
Judicial recovery is a Brazilian legal mechanism through which a company in financial difficulty seeks to reorganize its debts and continue operating under court supervision. The cases highlighted by the program involve companies from different parts of the consumer and retail economy.
The broadcast will also assess the financial impact on large industrial groups, including Braskem and Raízen. The announcement did not provide details of the companies’ current financial positions or specify whether representatives of the groups would participate in the program.
Causes of the Crisis
The special will seek to identify the factors behind the deterioration in the companies’ finances and the obstacles they face as they attempt to recover their businesses. CNN Brasil said the discussion would consider the role of corporate decisions, market conditions and broader economic factors.
The program’s framing follows recent economic coverage of a rise in judicial-recovery cases involving large Brazilian brands. CNN Brasil linked that trend to high interest rates and structural issues in the economy, while also emphasizing that the circumstances differ from one company to another.
That distinction is relevant because the companies named in the announcement operate in different sectors and face different business conditions. The broadcast is expected to compare those trajectories while examining how debt, market pressure and management choices contributed to each group’s difficulties.
Based on single-source reporting from CNN Brasil, the available information describes the program’s planned subjects and format but does not include new financial data, forecasts or statements from the companies discussed. The special will air on CNN Money on September 3, 2026.