President Luiz Inácio Lula da Silva (PT) spent Thursday recording video messages in support of several allied candidates running in the 2026 state elections. The recordings began at 9 a.m. at the campaign headquarters located in the Lago Sul district of Brasília, a well‑known area that also houses the president’s TV and radio propaganda production.
According to CNN Brasil, the session focused on candidates from the Northeast, a region where Lula retains strong personal popularity. Expected participants included Fábio Mitidieri (PSD), seeking re‑election as governor of Sergipe, and Rafael Fonteles (PT), also running for a second term in Piauí. Other attendees were Renan Filho (MDB) from Alagoas, João Campos from Pernambuco, and Felipe Camarão (PT) from Maranhão.
The report noted that Juliana Brizola (PDT), the gubernatorial candidate in Rio Grande do Sul, and Patrus Ananias (PT), who is contesting the Minas Gerais race, also plan to record with Lula later in the week.
The video effort is part of a broader campaign strategy to tie the president’s image directly to allied candidates in races considered priorities. Before the party conventions, Lula’s public support had been limited to occasional social‑media mentions; the campaign now intends a more visible presence after the conventions concluded.
The videos will be used for television and radio advertising, a standard tool in Brazilian electoral propaganda. By appearing alongside state‑level candidates, Lula aims to transfer his national popularity to local races, particularly in the Northeast where his approval ratings remain higher than the national average.
Political parties mentioned in the report are the Workers’ Party (PT), the Social Democratic Party (PSD), the Brazilian Democratic Movement (MDB) and the Democratic Labour Party (PDT). These formations represent a range of the centre‑left to centre spectrum in Brazilian politics.
The 2026 state elections are scheduled for October, with governors and state legislatures up for renewal across Brazil’s 26 states and the Federal District.